The origin of Bijo; is a pop-up store and
launched in 2016 by Keiko Suyama who xintroduces Japanese beauty brands to the European market.
The acronym Bijo; stands for B=Beauty, I=Innovative, J=Japanese, O=Originality.
Up until now, Bijo; pop-up store has been held seven times, mainly in the luxury department
store Le Bon Marché in Paris, and in the new concept store Pantechicon in London.
Today, Bijo; starts to aim to create innovative and original products to people all the world based
on Japanese beauty rituals and modern design.