The origin of Bijo; is a pop-up store and 

e-cmmernce www.bijo.paris on the theme of Japanese beauty and lifestyle’s concept, 

launched in 2016 by Keiko Suyama who xintroduces Japanese beauty brands to the European market. 

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The acronym Bijo; stands for B=Beauty, I=Innovative, J=Japanese, O=Originality. 

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Up until now, Bijo; pop-up store has been held seven times, mainly in the luxury department 

store Le Bon Marché in Paris, and in the new concept store Pantechicon in London.

 

Today, Bijo; starts to aim to create innovative and original products to people all the world based

on Japanese beauty rituals and modern design.