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The origin of Bijo; is a pop-up store and 
e-cmmernce on the theme of Japanese beauty and lifestyle’s concept, 
launched in 2016 by Keiko Suyama who xintroduces Japanese beauty brands to the European market. 
The acronym Bijo; stands for B=Beauty, I=Innovative, J=Japanese, O=Originality. 
Up until now, Bijo; pop-up store has been held seven times, mainly in the luxury department 
store Le Bon Marché in Paris, and in the new concept store Pantechicon in London.
Today, Bijo; starts to aim to create innovative and original products to people all the world based
on Japanese beauty rituals and modern design.
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